top of page

Restaurants

the best CRM is MOBILE

PIZZA%20MOCA_edited.jpg

Design and execute a

customer relationship management

strategy with VECTOR.

Value

Events

Cases

Tasks

Opportunities

Results

Value

M

VALUE

Scope:              2

Units:               3

Recency:        9

Frequency:     18

Pattern

Age:         15

Gender:   M

User:      19865

Home:     32337

Profile

Product:      9 ^ 7 

Process:      5 ^ 1

People:        3 ^ 0

Program;      8 ^ 2

Priority

Trade:         5%

Score:         65

Revenue:    137

Profit:          24

Potential

SEGMENTACIÓN.png

Define your target "persona" considering their demographic profile, consumption patterns, attribute priority and value potential.

"Jeremy"         "Laura"

Age:

Gender:

$/month:

TKT/year:

Trade %

Sales  %

13-18

M

9,5

8

5,2

22,4

21-25

F

17,5

4

-3.6

14.7

cross sell

Item:          UB40

Camp:        CD56

Term:         123

TKT:            215

up sell

Item:          SY23

Camp:        RU23

Term:         95

TKT:            123

EVENTS

next sell

Item:          DK23

Camp:        0000

Term:         49

TKT:            123

new sell

In:                   12/03/20

Campaign :   1106

POS:                FL32

TKT:                 $8.50

Events

define a sequence of actions

that develops

life time customer value

for each of your target "persona"

Rate % 

Surprise box:

Mega lunch:

All you can eat:

Last minute:

Chance to win:

"Jeremy"    "Laura"

8

20

30

5

12

5

6

3

9

22

Events.PNG
Cases

Scope

Entrees:           E23

Main:                M06

Drinks:             K04

Desserts:        D00

Units

TKT:             $230

PAX:                 2.5

MIN:                   45

RSV:                   09

Recency

Shop:     15/APR/20

Reserve 10/MAY/19 

APP:       12/APR/20

WEB:       08/JUN/18

Frequuency

On Promise:      23

Deliver:              06

Bar:                     04

Catering:           01

CASES

optimize the brand experience by establishing the conditions for each segment to develop its full potential

Last (days)

Purchase 

Push open

App use

Delivery

Prom

"Jeremy"    "Laura"

15

10

10

---

30

30

20

15

15

---

Condiciones de segmento.png
Tasks

Segment

Target:             K04

Zona:             NYC

Goal:           X Sell

Camp:     Broadway  

TASKS

Trigger

Push:               T34

In App:             F18

Tag:                  K04

Dwell:              03´

Place

Geofence:       NW2

Area:              5.000

Spots              250

Beacons:          45

Time

Start:      01/Jan/20

End:        15/Feb/20

Days:      F,S,U       

Time:       10:00

control the customer journey with actions that are automated when certain segment conditions are met

C Rate % 

Mail        >>    WEB

WEB      >>    App DL

APP       >>    Push N

Push      >>    In App

In App    >>    Coupon

Coupon >>    POS

"Jeremy"    "Laura"

10

60

50

60

30

10 

20

30

25 

40

20

30 

tareas.PNG
Oppos

OPPORTUNITIES

Audience

Reach:         43.610

Contacts:         2/4

Pace:              24

Expose:            56´´  

Message

Text:              OB16

Image:            TR45

URL:           121816

HTML:           RIC78  

Media

Audio:             L26

Video              M48

QRC:              X22

SMS:                T34  

Tags

OPN:              3.245

OIA:               2.967

POS:              658

TRX:                 242

1 copy.png

Consolidate brand equity

by executing contextual marketing

with the right message, channel, time and place.

I vs P   

Food

Service

Ambience          

Access

"Jeremy"                 "Laura"

2 vs 8

2 vs 6

3 vs 7

3 vs 4

5 vs 4

3 vs 5

1 vs 8

1 vs 3

Use

MAU´s:         27.225

DAU´s:          4.356

Stickiness      15% 

Churn:              03%

Traffic

Innings:       460

Dwell             16

InPOS            27%

Recurrents      8%

Engage

Joins:              36%

Rating:               8

Refferals:        08%

LTV:               $350

Demand

Conversion:   16%

ARPU:            $120

TRX:                    2

Items:                 4 

RESULTS

Results
Screen Shot 2018-05-11 at 10.36.18.png

Maximize the value of each of your customers with personalized proposals that generate

loyalty and profitability

KPI 

CLR

CLV

WLT%

ADP%

"Jeremy"       "Laura"

$360

$280

45%

35%

$870

$645 

14%

25%

bottom of page