Restaurants
the best CRM is MOBILE
M
VALUE
Scope: 2
Units: 3
Recency: 9
Frequency: 18
Pattern
Age: 15
Gender: M
User: 19865
Home: 32337
Profile
Product: 9 ^ 7
Process: 5 ^ 1
People: 3 ^ 0
Program; 8 ^ 2
Priority
Trade: 5%
Score: 65
Revenue: 137
Profit: 24
Potential
Define your target "persona" considering their demographic profile, consumption patterns, attribute priority and value potential.
"Jeremy" "Laura"
Age:
Gender:
$/month:
TKT/year:
Trade %
Sales %
13-18
M
9,5
8
5,2
22,4
21-25
F
17,5
4
-3.6
14.7
cross sell
Item: UB40
Camp: CD56
Term: 123
TKT: 215
up sell
Item: SY23
Camp: RU23
Term: 95
TKT: 123
EVENTS
next sell
Item: DK23
Camp: 0000
Term: 49
TKT: 123
new sell
In: 12/03/20
Campaign : 1106
POS: FL32
TKT: $8.50
define a sequence of actions
that develops
life time customer value
for each of your target "persona"
Rate %
Surprise box:
Mega lunch:
All you can eat:
Last minute:
Chance to win:
"Jeremy" "Laura"
8
20
30
5
12
5
6
3
9
22
Scope
Entrees: E23
Main: M06
Drinks: K04
Desserts: D00
Units
TKT: $230
PAX: 2.5
MIN: 45
RSV: 09
Recency
Shop: 15/APR/20
Reserve 10/MAY/19
APP: 12/APR/20
WEB: 08/JUN/18
Frequuency
On Promise: 23
Deliver: 06
Bar: 04
Catering: 01
CASES
optimize the brand experience by establishing the conditions for each segment to develop its full potential
Last (days)
Purchase
Push open
App use
Delivery
Prom
"Jeremy" "Laura"
15
10
10
---
30
30
20
15
15
---
Segment
Target: K04
Zona: NYC
Goal: X Sell
Camp: Broadway
TASKS
Trigger
Push: T34
In App: F18
Tag: K04
Dwell: 03´
Place
Geofence: NW2
Area: 5.000
Spots 250
Beacons: 45
Time
Start: 01/Jan/20
End: 15/Feb/20
Days: F,S,U
Time: 10:00
control the customer journey with actions that are automated when certain segment conditions are met
C Rate %
Mail >> WEB
WEB >> App DL
APP >> Push N
Push >> In App
In App >> Coupon
Coupon >> POS
"Jeremy" "Laura"
10
60
50
60
30
10
20
30
25
40
20
30
OPPORTUNITIES
Audience
Reach: 43.610
Contacts: 2/4
Pace: 24
Expose: 56´´
Message
Text: OB16
Image: TR45
URL: 121816
HTML: RIC78
Media
Audio: L26
Video M48
QRC: X22
SMS: T34
Tags
OPN: 3.245
OIA: 2.967
POS: 658
TRX: 242
Consolidate brand equity
by executing contextual marketing
with the right message, channel, time and place.
I vs P
Food
Service
Ambience
Access
"Jeremy" "Laura"
2 vs 8
2 vs 6
3 vs 7
3 vs 4
5 vs 4
3 vs 5
1 vs 8
1 vs 3
Use
MAU´s: 27.225
DAU´s: 4.356
Stickiness 15%
Churn: 03%
Traffic
Innings: 460
Dwell 16
InPOS 27%
Recurrents 8%
Engage
Joins: 36%
Rating: 8
Refferals: 08%
LTV: $350
Demand
Conversion: 16%
ARPU: $120
TRX: 2
Items: 4
RESULTS
Maximize the value of each of your customers with personalized proposals that generate
loyalty and profitability
KPI
CLR
CLV
WLT%
ADP%
"Jeremy" "Laura"
$360
$280
45%
35%
$870
$645
14%
25%