GRAVITY
footfall analytics
Advanced location intelligence
shopper
behavior
tracking
real-time
insights
TRADE AREA
costumers density and draw points
SAM 2: 652.781
SAM 1: 363.715
Know exactly where your customers come from and why
Understand your market beyond the map. Our trade area analytics service blends behavioral insights with geospatial intelligence to uncover how far customers are willing to travel, where they spend time, and how they interact with competitors. Use these insights to fine-tune your marketing, optimize your footprint, and grow with precision.
Our platform delivers in-depth insights into the geographic zones that drive your store traffic, helping you understand customer origins, travel distance, shopping patterns, and market potential.
territorial relationship
PROFILES
the makeup of the neighborhood,
who lives and works there,
is key for the performance on retail
. Residents represent long-term, repeat customers, while nearby employees can provide steady, predictable foot traffic throughout the week. Analyzing their habits, income levels, and preferences helps businesses select optimal store formats, opening hours, and promotional tactics—ensuring alignment with the actual needs of the community.
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RESIDENTS: 424.735
WORKERS: 398.652
BEHAVIOR
movement patterns
DWELL TIME
minutes
M1
T
W3
T
F
S
S
PASADENA BL
OAKLAND DR
Beyond the visits count:
Understand Time, Place, and Presence.”
Not all visits are created equal. Speaks to deeper behavioral understanding—capturing not just visits, but the quality and timing of engagement. . With our trade area analytics, you’ll uncover the full picture of customer behavior—including average dwell time and time-of-day trends.
Know when your trade area is most active, what hours drive the longest stays, and how engagement shifts by location so you can align staffing, marketing, and operations with real-world behavior.
JOURNEY
customer experience
FOOD COURT 8.439
ENTRANCE D: 2.315
From entrance to exit,
optimize each touchpoint to deliver engaging experiences
By tracking how customers move, where they dwell, and what captures their attention, you gain deep visibility into their journey across your stores. Measure how long they stay, which zones they visit, and how layout, signage, or events impact behavior. Our platform captures every step of the customer journey, revealing friction points and moments of delight across their visit
view of your trade area performance
360°
Track visits per hour and per day, measure dwell time, map visitor flows, and distinguish between residents, workers, and tourists. What sets our platform apart is its ability to benchmark your performance against competitors—showing where you lead, where you lag, and where to take action. Make every metric count, not just to understand your shoppers—but to outperform the market.